Ugly Pug is a schwarzbier, or black lager. But the real story is its name - Fritz Rahr saw his mother-in-law's pug, Oscar, lounging on a chair and he shouted, "What an ugly pug!" Everyone laughed. You're right, they were brewing a test batch that night.
Unlike most dark beers that are often described as "heavy" or "chewy", Rahr's Ugly Pug has a surprisingly light body. Reviewers have been vocal about how happy they are to have a dark beer that's easy to drink on even the hottest Texas summer days.
We've even heard people refer to Pug as "nirvana in a bottle" because it combines their three favorite flavors, coffee, hints of chocolate, and of course BEER!